energy efficient electrical

BRAND IDENTITY • PRINT DESIGN • WEBSITE DESIGN

2023

This Auckland-based electrical company required a comprehensive brand identity that instantly conveyed their 30+ years of industry experience. I designed and developed a full package for them including a logo, brand strategy, website, social content and print collateral.

The geometric logo mark signifies a balance of dependability, trustworthiness and expertise within the three E’s of their name. The brand's minimalist design and structural elements distinguish it from competitors, allowing Energy Efficient to make a bold statement in outdoor settings and beyond.

Focusing on a producing a dynamic site and social content that drives engagement, I designed social posts, ads and a website landing page that captivates visitors whilst delivering all the essential information with calls-to-action and encapsulating the brand.

Strong branding demands strong collateral — I designed memorable, cohesive collateral extending from marketing material, to custom apparel, to fence banners and vehicle signage, ensuring a unified and memorable brand presence.