lending people
SOCIAL MEDIA STRATEGY • EMAIL DESIGN • MARKETING CAMPAIGNS
2022 - present
For several years, I’ve been the brain behind the marketing and social campaigns for New Zealand’s leading FinTech company, Lending People.From monthly social giveaways to large-scale multichannel campaigns, I handle concepting, copywriting, and design — ensuring every deliverable is cohesive and optimised to each platform. Whether it’s Meta & Google Ads, email, organic or paid social, web assets, or outdoor advertising, I create engaging content to align with LP’s authoritative yet friendly tone, making the brand more approachable and accessible to Kiwis.
dynamic social giveaway content
social grid — organic + paid
From captivating visuals to clever messaging, I thoughtfully design each element of their social posts from captivating visuals to clever copywriting to create dynamic, relevant content that serves to entertain, inform and educate.animated & static email campaigns
From exciting holiday giveaways to brand-new car promotions, I help strategise and create content that keeps audiences engaged throughout long campaigns. I plan, design, and write for every stage and every digital and print channel, to build anticipation, maintain momentum, and create a compelling brand experience across all digital and print channels.
